How we bring innovation through experiments
Beyond the roadmap
Feature requests come in weekly, and our Success team is crucial in helping us understand what matters most to our customers. We listen, learn, and constantly build to help them succeed.
But to move beyond the expected, we push for more.
The space for surprise
If we build only what's anticipated, we meet requirements but miss the chance to truly delight. Real innovation happens in the experimental features—the extra steps that nobody asked for but everyone loves.
Because the backlog is always there, it's tempting to stick to what's planned. Yet this is precisely where surprise lives.
Autonomy fuels innovation
Every team member has the freedom to explore. Exploration isn't about neglecting priorities—bugs and planned projects always come first. We want to empower everyone to take an idea, explore it, and see where it leads.
From zero to one
When someone has an idea, they can build a simple proof-of-concept or write an RFC. The goal is an internal MVP that's viable enough to spark excitement and share the vision.
During our weekly demo day calls, everyone at Resend gathers and anyone can share what they've built or discovered. It helps us collaborate and decide where to take projects next. Sometimes we let ideas rest, other times we see potential for something bigger.
We DM each other on Slack to share possibilities we missed or ways we can improve.
When an experiment is ready to become a real feature, we bring in the wider team. An engineer's cool prototype gets the design team's polish, ensuring it's not just functional, but delightful to use.
Real innovation in action
- Success Team: Automating their own workflows with Linear, Slack, and Retool.
- Success and Compliance Teams: Streamlining abuse ticket workflows with automated context extraction and pre-filled queries, saving hours of manual work.
- Design Team: Envisioning how Broadcasts and New Email could work together seamlessly.
- Success Team: Automating All-Hands metrics assembly with a weekly workflow that gathers data from Plain API and generates ready-to-use Notion pages and Broadcast copy.
- Engineering Team: Creating a shadcn/ui registry for New Email, making development smoother.
- Design Team: Exploring precision controls in New Email with in-app screenshot support.
Why we do this
Even when busy, there's always a pull toward the planned, the known. So we carve out space for experimentation. This is how we deliver that extra layer of care and excitement.
It's how we build features you didn't know you needed, polished and ready to make your work better. It's about ensuring Resend doesn't just meet needs—it inspires.